Data Sources
Overview
Data sources provide reference inputs that improve scope quality and reporting consistency.
A clear source-of-truth model reduces conflicting updates across systems.
Key Concepts
Source of truth: system responsible for the authoritative value
Reference dataset: upstream data used for lookups, identifiers, or classifications
Mapping: alignment from source fields to Transform fields
How It’s Used
Use data sources to seed Projects with consistent Systems, Processes, and reference lists.
Use them to keep identifiers consistent for cross-system reporting.
Benefits
Reduced duplicate and inconsistent records
Cleaner reporting through stable identifiers
Faster onboarding through reusable reference datasets
Setup Steps
Best Practices
Keep mappings documented and versioned.
Avoid field proliferation without reporting value.
Standardize Segment Types to protect analytics continuity.
Summary
Data sources are most valuable when ownership is explicit and mappings are stable.
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